She chairs the board of directors for the Grand Canyon Resort Corp., owned by the Hualapai Tribe in Arizona, showcasing her commitment to fostering positive relationships between gaming entities and tribal communities. While acknowledging the challenges ahead, Tanenbaum expressed optimism about her role as a bridge-builder. Tanenbaum’s role will also involve nationwide initiatives, including navigating challenging markets such as Florida, Texas, and Minnesota.įanDuel president Christian Genetski praised Tanenbaum’s diverse experience, describing her as an ideal fit for the company’s future endeavors. She outlined her goal to assist FanDuel in rectifying past missteps and building bridges with California tribes.įanDuel’s interest in the California market extends beyond tribal relations. Having witnessed firsthand the fallout of FanDuel’s unsuccessful 2022 bid, Tanenbaum emphasized the importance of humility and deference to tribal leadership.

Tanenbaum Takes Charge to Rebuild FanDuel’s Image and Expand Market Reach

Her unique background, including earlier roles at Viejas Casino & Resort, positions her as a valuable asset in navigating the intricacies of tribal relations. Tanenbaum’s journey before FanDuel involved a stint as the president of gaming at The Stronach Group, managing California horse racetracks. She further emphasized FanDuel’s commitment to better understanding tribal perspectives, citing the ongoing “listening tour” aimed at fostering collaboration and mutual understanding. Tanenbaum pointed out that FanDuel is a self-reflective place, emphasizing that the company understands that what had brought them to their current position might not necessarily lead them to future success. In an exclusive interview for PlayUSA, Tanenbaum expressed her belief that FanDuel recognizes the need for a nuanced approach tailored to California’s tribal complexities. Tanenbaum, formerly the chief operating officer for the San Manuel Band of Mission Indians, brings a wealth of insight into California’s unique gaming landscape, where tribal influence plays a decisive role. Tanenbaum Illuminates FanDuel’s Nuanced Approach to California’s Tribal Gaming Landscape The company recently appointed Rikki Tanenbaum as Senior Vice President of Strategic Partnerships to leverage her extensive experience in working with California tribal entities. In the aftermath of a pivotal ballot setback in California in 2022, leading sportsbook operator FanDuel has recalibrated its strategy for entering the state’s lucrative sports betting market.

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